Privacy Policy
This privacy policy explains what information we may collect about you, how we may use it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data.
Severn Valley Challenge Events is committed to protecting and respecting your privacy. This policy explains how we collect, use and protect your personal data when you interact with us. If you have any comments, questions or complaints, contact hello@steamingdownthevalley.co.uk
The important stuff
Steaming Down The Valley and Severn Valley Trail Run are operated by Severn Valley Challenge Events Limited.
If you have any questions about this policy or your data, you can contact us by email at hello@steamingdownthevalley.co.uk
We may collect and process the following personal data:
• Name
• Email address
• Date of birth
• Gender (if provided)
• Emergency contact details
• Event entry information (race category, times, results)
• Any information you provide when contacting us
We collect data when you:
• Enter one of our events (via a third-party platform)
• Contact us by email or social media
• Interact with our website
We use your data to:
• Administer and manage event entries
• Communicate important event information
• Ensure participant safety (including emergency contact use if required)
• Publish race results
• Respond to enquiries
We will only use your data where we have a lawful basis to do so, including:
• Performance of a contract (your event entry)
• Legitimate interests (running and improving our events)
We may share your data with trusted third parties where necessary to deliver the event, including:
• Event entry providers (e.g. FR Systems (EntryHub), Findarace.com, etc)
• Timing and results services
• Medical providers and emergency services (if required)
We do not nor will we ever sell your personal data to third parties.
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting or reporting requirements.
Race results may be kept and published indefinitely as part of the event’s historical record.
Under UK data protection law, you have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (where applicable)
• Object to processing in certain circumstances
To exercise any of these rights, please contact us using the details above.
We take appropriate measures to protect your personal data from unauthorised access, loss or misuse.
Our website may use basic cookies to improve user experience. You can control cookie settings through your browser.
We may update this privacy policy from time to time. Any changes will be posted on this page.
If you have concerns about how we handle your data, you can contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).